WBL at Work

OUR MISSION

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  • To assist in the creation of a strong support structure and partnerships between local employers, secondary schools, and technical schools, colleges and certified training programs.

  • To provide assistance in the articulation of programs of study between high schools and post-secondary institutions.

  • To create a system that is industry driven where employers and their representatives help set occupational skills standards, collaborate on curriculum, provide work experience and work place mentors for students, and certify mastery of skills leading to the award of a skill certificate.

  • To focus on student’s learning about “many aspects” of a broad industry cluster rather than mastering a narrow set of occupational skills.

The mission of the Work-Based Learning Program is to assist in providing a highly trained, technologically sophisticated and career oriented young work force. This is accomplished by developing partnerships between business, industry, students, parents, school systems, coordinators, and post-secondary institutions which will lead the participating student into meaningful careers.

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Interested in becoming a wbl Partner or placement Site?

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INDUSTRY

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SPOTLIGHT

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and Marketing

WHAT IS IT?

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Hospitality, Tourism and Marketing is the business of recreation, entertainment sales and advertising. Hotels and resorts house people when they travel, focusing on their guests’ comfort and well-being. People like to go out and eat and restaurants exist not only to feed people but to give them a memorable experience. Venues like amusement parks, casinos and sports arenas provide their visitors with entertainment and great customer service. Of course, all of this is made more visible through effective advertising to attract potential customers. 

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WHAT CAREERS CAN HOSPITALITY, TOURISM & MARKETING LEAD TO?

• Event Planner             • Food Service Manager

• Gaming Supervisor     • Head Chef

• Hotel Manager            • Restaurant Owner

• Sommelier                 • Sales Representative

• Advertising Manager   • Social Media Specialist

• Digital Marketing Specialist

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WHAT WILL I DO?

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As a hotel or resort worker you will greet guests, attend to their needs, and make them feel comfortable away from home. Restaurant workers prepare unique meals, serve food to guests, and provide outstanding customer service. If you work in the entertainment industry, you will                                         provide  a special experience to your guests, knowing                                     that they are there to have a good time and forget                                          about their worries at home.

                                         As an event planner, you will structure events, c                                        coordinate all of the moving parts, make sure                                              everyone has a good and handle everything                                                involved in making sure these events go                                                      smoothly. This includes choosing locations,                                                  hiring caterers, entertainment, and other                                                vendors. 

                                   Marketing professionals create demand for products and services by persuading potential customers that these products will meet their needs. 

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IN DEMAND CAREERS NATIONWIDE

Education
Occupation
Median Salary
Job Growth 
over the next 10 years
Host & Hostess
$22,160
11%
Amusement & Recreation Attendant
$22,260
8%
Restaurant Cook
$26,530
22%
High School
Diploma
Food Preparation Supervisor
$32,450
11%
Chef  & Head Cook
$48,460
11%
Lodging Manager
$53,390
1%
Property Manager
$58,340
7%
Certification
Certified Personal Chef
$37,590
4%
Bachelor's
Degree
Meeting & Event Coordinator
$49,370
7%
Market Research Analyst
Marketing Manager
$63,120
20%
$134,290
8%

3

Property Manager
Market Research Analyst

2

1

Marketing Manager

Top Earning H,T& M Careers through 2030

IS THIS FOR ME?

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• Strong People Skills             

• Flexible Schedule    

• Longer Hours           

• Passion to Make People Happy 

• Attention to Detail 

• Problem Solver

• Creative               

Paying at the Store
At a Concert
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WHAT'S NEXT?

If you are interested in a career in the Hospitality, Tourism and Marketing sector, contact your school guidance counselor to see what CTAE course work you should take. Also speak to your Work-Based Learning Coordinator to find jobs in this field to help jump start your career path. 

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What Our Employers are Saying

"WBL is a true win-win situation across the board. The experiences help students make informed career choices, the schools improve their ability to prepare students and the businesses get additional help while developing potential future employees."

                -Alex George

                Operations Director, PPG

"The enthusiasm and collaboration between businesses and Hall County Work-Based Learning is valued and a win for our community. WSI Rainmakers is 'All In' and supports WBL. From students to the community, we all learn."

                               -Al Trembley, 

                                WSI Rainmakers

"J. Geyer Advertising has enjoyed and benefited from our partnership wtih the Hall County WBL. We feel this is such an important program that teaches important work skills to our students and future workforce. Our company enjoys the fresh ideas that our interns provide."

                            -Lisa Geyer,

                           J. Geyer Advertising

"I had the opportunity to participate in a career readiness expo day. The students were well-prepared, very professional and highly engaged."

                        -Sheila Caldwel, UNG

"At Kubota, we believe in contributing to society in all that we do and I can't think of a better way than to invest in the future of our young folks. I sincerely believe that our partnership in Work-Based Learning is the cornerstone of our workforce development efforts and the single most important human capital investment we can make for the future of our business."

          -Phil Sutton

          VP Chief Administrative Officer

“Our department has worked with the Work-based Learning Program for many years and have found the program to be a valuable tool in recruiting students interested in public safety and an avenue for community engagement”.

                         -Jerry Smith

                         Hall County Fire Services